Gullible is a satirical packaging project that imagines single-serve, premium “snack” products designed specifically for seagulls living off tourist food scraps at Ocean Beach and Cinque Terre. By imagining region-specific “snacks” based on what gulls steal from tourists in Cinque Terre (pesto) and Ocean Beach (It’s-It ice cream sandwiches), the project reframes theft as a branded experience through humorous names, exaggerated warnings, faux nutrition labels, and retro boardwalk graphics.